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What is an Instagram influencer and why would you want one?

Social media is constantly evolving at an exponential rate and you may have recently heard about new rules around Instagram influencers and how they can market their chosen partners. The question is, can a small business make use of Instagram influencers, and, if so, how? Let’s start with the basics: An Instagram influencer has an […]

From telemarketing to LinkedIn prospecting

This year, Truesilver celebrates its 16th birthday! And it’s fitting that this has been the year of so many changes: new employees, moving to a larger office plus the development and realisation of new services for some of our clients – one of which is LinkedIn prospecting. Our company started as purely a telemarketing business, […]

Creating viral style posts for Facebook and Instagram

We all want our posts to reach the optimum number of people each and every time we post. Depending on your followers and likes on Facebook and Instagram will depend on if your posts really have the likelihood of going ‘viral’ but you can create a big buzz around your posts with ‘viral style’ posting. […]

Thought leaders: How you could be one too

The term ‘thought leader’ is gaining a lot of interest in the business world, though the phrase has apparently been around since at least 1887. Defining what a ‘thought leader’ actually is can be a little more challenging… In general, the consensus is that it’s a go-to person, an authority in a specialist field and/or […]

Get your SEO started with these simple tips

A lot of confusing gumpf is bandied around about SEO (aka Search Engine Optimisation) and Google rankings – partly because the rules, often set by Google themselves, are constantly changing and improving. In the old days, everyone wanted to share reciprocal links as that helped you gain traction. Now the consensus is that if a […]