The idea of an elevator pitch is to memorably explain to someone in the time it takes to ride an elevator what you do. How long is an elevator ride? Well that’s variable. So how long should your pitch be? Personally, I like having a two stage elevator pitch (partially because audience participation is always […]
You may have recently seen a rise in live chat boxes on websites – you know the ones, they sit in the bottom right corner and allow you to chat with a representative of the company there and then. The advantage of a live chat box is that it’s great for getting people to engage […]
One of the most common questions I get asked when we’re working on a customer’s website is what pages should they have in their website. And the easiest answer is always, what do people need to read about you to help them decide to contact you or buy from you? In the most part, people […]
We all love a bit of fun in the lead up to Valentine’s Day, but is there a point where it all gets a bit too much of a gushing attempt at love-puns? Let’s face it, most of us may be quite cuddly types, but too many PDAs (Public Displays of Affection) can make even […]
No matter what industry you’re in, things are changing fast; and how people find customers is changing with it. The fear of being left behind is driving lots of new developments in how we all communicate and connect with and deliver everything. So here’s some musings over what’s going to affect marketing in the coming […]
