News from Truesilver Web Social Marketing
What not to do in a presentation
I’ll keep this a short bullet pointed blog. I think the title says it all… Don’t: « Talk negatively about people – especially clients « Over use technology « Flash gadgets or technology that you’re obviously proud of « Boast about your successes or the failures of other people « Leave distractions running in the […]
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Why we buy Coca-Cola
In business we do have a habit on focusing on small (though often important) aspects of the big picture. Profit, closing the sale and advertising are talked about in their intricacies. Which sometimes makes it difficult to widen your vision and see the whole image. Lots of people talk about the psychology of marketing and […]
Read the articleMy Top Ten of Business and Success Books
I’m often asked if there are any books I would recommend for certain things in business. Generally most people want to be able to sell more, be more efficient and generate more word of mouth. So if you’re looking for something these are the ones I would recommend to anyone looking to improve their skills… […]
Read the articleDiversification
Most people at the moment are looking at more inventive ways to generate more turnover and bring in more clients. Diversification often seems an easy way to achieve these things, but is it really? In big business terms diversification and creating another stream of income can an excellent way of using a well known brand […]
Read the articleThe 7 main areas of waste
Waste is a thief… Most of us think we understand waste, and we instinctively know that waste is a bad thing… we don’t like to throw things away, and most of us implement some form of recycling in our lives, be it at home or work, everything from glass collection points at supermarkets, to […]
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