The term ‘thought leader’ is gaining a lot of interest in the business world, though the phrase has apparently been around since at least 1887. Defining what a ‘thought leader’ actually is can be a little more challenging… In general, the consensus is that it’s a go-to person, an authority in a specialist field and/or […]11 March 2019
On one hand, it seems like only yesterday we launched Bedford Buzz, my first ever group. On another hand, it seems like a millennia ago – though actually, it’s only 5 years since I embarked on the first Bedfordshire Buzz meeting. I remember calling some of my close contacts begging them to come along and […]23 February 2019
The idea of an elevator pitch is to memorably explain to someone in the time it takes to ride an elevator what you do. How long is an elevator ride? Well that’s variable. So how long should your pitch be? Personally, I like having a two stage elevator pitch (partially because audience participation is always […]30 January 2019
We all love a bit of fun in the lead up to Valentine’s Day, but is there a point where it all gets a bit too much of a gushing attempt at love-puns? Let’s face it, most of us may be quite cuddly types, but too many PDAs (Public Displays of Affection) can make even […]21 January 2019
No matter what industry you’re in, things are changing fast; and how people find customers is changing with it. The fear of being left behind is driving lots of new developments in how we all communicate and connect with and deliver everything. So here’s some musings over what’s going to affect marketing in the coming […]
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