The term ‘thought leader’ is gaining a lot of interest in the business world, though the phrase has apparently been around since at least 1887. Defining what a ‘thought leader’ actually is can be a little more challenging… In general, the consensus is that it’s a go-to person, an authority in a specialist field and/or […]
Posted in Marketing, Social MediaA lot of confusing gumpf is bandied around about SEO (aka Search Engine Optimisation) and Google rankings – partly because the rules, often set by Google themselves, are constantly changing and improving. In the old days, everyone wanted to share reciprocal links as that helped you gain traction. Now the consensus is that if a […]
Posted in RandomAdding content to your website regularly is vital for Google rankings. Gone are the days of paying someone to sit in a dark room and add SEO code to your website to trick Google into thinking it should rank your website higher. Now it’s all about content. New content. Engaging content. And that can be […]
Posted in Social Media, WebsitesFacebook started rolling out the new Top Fans facility around mid 2018 across eligible business pages. If you remember the original FourSquare app with mayorships, it’s very reminiscent of that – with regularly engaging profiles being rewarded with a Top Fan badge. I’ve been asked by a few people now what exactly the Top Fan […]
Posted in Social Media