Facebook started rolling out the new Top Fans facility around mid 2018 across eligible business pages. If you remember the original FourSquare app with mayorships, it’s very reminiscent of that – with regularly engaging profiles being rewarded with a Top Fan badge. I’ve been asked by a few people now what exactly the Top Fan badge means, so I thought it would be a great article to write for this week’s update.
What exactly is a Top Fan?
A Top Fan badge is automatically awarded on eligible pages to profiles who do one or more of the following on a regular basis:
Reacting to content
Commenting on posts
The fan can accept or decline the Top Fan badge and, if they accept, their profile will show at the top of your page in the list of Top Fans.
How do I turn Top Fans on or off?
To turn the facility on or off you just go to your Page > Settings > Facebook Badges and then click to turn off/on Top Fan badges. Find more information on Facebook’s tutorial
You’ll only be able to do this on an eligible page. Pages who can be eligible have:
More than 10,000 followers
Are at least 28 days old
Switched to video template for pages
Aren’t using the Civic Engagement badge
Can I remove a Top Fan?
You can remove a Top Fan badge from a user by clicking on their comment on your page and selecting Remove Badge.
Why are Top Fans useful?
In some ways the Top Fan badge is a little reward to people who engage regularly – which is always a good thing. In some ways it’s not really a big deal. Should you worry about your small business page not having Top Fans? Not really. For Facebook it works on many levels; encouraging regular engagement from personal profiles as well as encouraging pages with less than 10,000 followers to advertise so they can reach the next level.
In short, many small businesses won’t have access to the Top Fan badge facilities unless Facebook decides to roll it out to smaller followings as well, but it’s still worth knowing what to expect should that happen in the future.
If you’re interested in finding out how we can grow your Facebook page to 10,000 followers without it costing you a fortune then contact us today on 01767 222631 or message us via our contact page.