The idea of an elevator pitch is to memorably explain to someone in the time it takes to ride an elevator what you do. How long is an elevator ride? Well that’s variable. So how long should your pitch be? Personally, I like having a two stage elevator pitch (partially because audience participation is always […]
Posted in Marketing, NetworkingYou may have recently seen a rise in live chat boxes on websites – you know the ones, they sit in the bottom right corner and allow you to chat with a representative of the company there and then. The advantage of a live chat box is that it’s great for getting people to engage […]
Posted in Random, WebsitesOne of the most common questions I get asked when we’re working on a customer’s website is what pages should they have in their website. And the easiest answer is always, what do people need to read about you to help them decide to contact you or buy from you? In the most part, people […]
Posted in Websites