One of the most common questions I get asked when we’re working on a customer’s website is what pages should they have in their website. And the easiest answer is always, what do people need to read about you to help them decide to contact you or buy from you?
In the most part, people expect to see the basic information:
There may be other information that is particularly pertinent to your industry that you need to include, but these are a good place to start and will give you the basis for more content later.
Your About Us/About Me page should give people an idea of your personality, or your brand’s ethos. Tone is important, but remember websites are easy to change and update. Something about how the business started, who’s behind the business and (depending on what industry you’re in and what messages you’re looking for people to get from your content) you might want to include more personal information about you/other employees and directors such as hobbies, hometowns and notable information.
A services page can be a list of your services, or an overview of your services with more details about each one on separate pages that people can click through to. For instance, if you’re a builder then you might have a general overview of the building work you undertake, your standards and how you work, plus a list of the types of projects you help with:
Include pictures where you can and help people contact you easily by including a link to your contact page.
The contact page is relatively easy, however, it’s also vitally important if to you need to communicate credibility.
Some people do still expect to see a landline number as this gives the impression that there is at least a physical address – so where possible include one. Mobile numbers can also be included. A telephone number of some sort always gives customers a feeling of security so make it easy for people to get in touch with you if they prefer to speak to someone.
An address is essential too. Now, some people working from home don’t like to include their home address, so you might want to think about getting a PO Box from the Post Office (currently prices are from £24.50) or there are a number of mailbox services available in most local towns. Alternatively, you can just put a vague address, leaving off your street number as a last resort, or just include your town and county.
An email address as well as contact form are important too as some people do prefer to email and some prefer to use a contact form. To save your sanity, you may want to add a little extra security to your email address to stop junk mail. Basically, the more information you can include the more confident people will feel in your company.
Other pages to consider
Your content should all help people understand you and your services, so other pages you might want to include are: a gallery, testimonials, offers and a blog.
Google likes new content so updating your blog on a regular basis is a great way to increase traffic and help you get found in searches.
Firstly you might want to hand write your content. You’ll find that it’s sometimes easier to hand write as typing can be particularly taxing on the brain when trying to create engaging content.
Also when you’re writing content, bear in mind that Google requires at least 500 words for content to be considered important in their listings so writing helpful information in detail will give you more chance of being found on seaches.
But the main point about content is to remember it will develop with your business – so don’t let yourself delay getting a website live because you’re over thinking what information to include.
Need some help? Talk to us about a free marketing session. http://truesilver.co.uk/free-marketing-session/
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