News from Truesilver Web Social Marketing
The best marketing advice I ever received…
…Never sell on price! In the midst of the Supermarket Price Wars, and reading about Sainsbury’s joining the fray, I am reminded of Selling to Win by Richard Denny, sales trainer. His basic rule was “don’t sell on price!” When you sell on price, you devalue yourself and your product. When you sell only on […]
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Google Plus – Just another social media site?
When Google+ was released for testing 3 months ago, there was a bit of a Buzz (excuse the pun) And Google implemented the initial testing with it’s usual style of limited invitations. Personally, I think limiting the initial stage makes sound business sense as it means they can test it properly on a larger […]
Read the articleWhat type of business plan?
Business plans can be a great tool to keep you on track in your business and to help you answer lots of questions that may be you haven’t thought about. Though a lot of business owners don’t realise that there are different types of business plan for different purposes. The most common reasons to write […]
Read the articleStaying organised
Have you ever noticed that when things are really busy suddenly you start forgetting things you wouldn’t normally? It’s very easy once you get to capacity to start forgetting things regularly because the average brain can only remember 7 things. Notably this is also one of the reasons people are told to count to ten […]
Read the articleIs buying a business like buying a car
A couple of months ago, one of our clients bought a business. We’ve been working with them for only a couple of weeks but it’s become apparent that there are pretty serious discrepancies between what the seller told them about the business and the reality. The more we’ve talked, the more it seems like buying […]
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