Business plans can be a great tool to keep you on track in your business and to help you answer lots of questions that may be you haven’t thought about. Though a lot of business owners don’t realise that there are different types of business plan for different purposes. The most common reasons to write […]
Also posted in All PostsIt’s a common question. Getting your prices right is a tricky business. Too cheap and you won’t make profit, too expensive and you could lose sales. So how do you price your products and services? The facts about price I once read that about 5% of people will always buy the most expensive product no […]
Also posted in All Posts, MarketingIn business we do have a habit on focusing on small (though often important) aspects of the big picture. Profit, closing the sale and advertising are talked about in their intricacies. Which sometimes makes it difficult to widen your vision and see the whole image. Lots of people talk about the psychology of marketing and […]
Also posted in All Posts, MarketingWaste is a thief… Most of us think we understand waste, and we instinctively know that waste is a bad thing… we don’t like to throw things away, and most of us implement some form of recycling in our lives, be it at home or work, everything from glass collection points at supermarkets, to […]
Also posted in All PostsSometimes it’s easy to look at a success story and think “They had all the luck” or “That wouldn’t apply to my business”, but Ben & Jerry’s Ice Cream, run by the owners Ben Cohen and Jerry Greenfield for over 20 years, is a story with real integrity. We’ve put together a chart that shows […]
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