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The History of Ben and Jerry’s6 September 2011
Sometimes it’s easy to look at a success story and think “They had all the luck” or “That wouldn’t apply to my business”, but Ben & Jerry’s Ice Cream, run by the owners Ben Cohen and Jerry Greenfield for over 20 years, is a story with real integrity.
We’ve put together a chart that shows how initially their growth was due to funky marketing and then changed to incorporate real social responsibility, lobbying and a love of ‘giving back’.
The beauty of the chart is that it’s already happened. Compare this to your business plan and remember, social responsibility doesn’t have to cost you money… it can be a valuable part of your marketing and raise your company well above the rest!