When I was first introduced to business networking, like most people I didn’t know what on earth the rules of the game were. I noticed a lot of people had their own style of introducing themselves to people and over the years it’s become pretty clear that everyone has a slightly different approach to what […]
Also posted in Marketing, SalesI’ll keep this a short bullet pointed blog. I think the title says it all… Don’t: « Talk negatively about people – especially clients « Over use technology « Flash gadgets or technology that you’re obviously proud of « Boast about your successes or the failures of other people « Leave distractions running in the […]
Also posted in RandomIn business we do have a habit on focusing on small (though often important) aspects of the big picture. Profit, closing the sale and advertising are talked about in their intricacies. Which sometimes makes it difficult to widen your vision and see the whole image. Lots of people talk about the psychology of marketing and […]
Also posted in Business, MarketingI’m often asked if there are any books I would recommend for certain things in business. Generally most people want to be able to sell more, be more efficient and generate more word of mouth. So if you’re looking for something these are the ones I would recommend to anyone looking to improve their skills… […]
Also posted in RandomMost people at the moment are looking at more inventive ways to generate more turnover and bring in more clients. Diversification often seems an easy way to achieve these things, but is it really? In big business terms diversification and creating another stream of income can an excellent way of using a well known brand […]
Also posted in Random