Marketing

Generating more business though your website, emails, newsletters, telemarketing and 107 other ways of finding more customers

Email Etiquette

Dated: 6 September 2011

How do you differentiate your emails from spam emails? Using your email database with respect is key for any business these days. Though, it’s difficult to find that balance between personal communication that drives business your way and unwanted spam which drives people away. So how do you make your email communication work for your […]

Also posted in All Posts

Are you selling your wares for the right price

Dated: 6 September 2011

It’s a common question. Getting your prices right is a tricky business. Too cheap and you won’t make profit, too expensive and you could lose sales. So how do you price your products and services? The facts about price I once read that about 5% of people will always buy the most expensive product no […]

Also posted in All Posts, Business

How to market your event

Dated: 6 September 2011

Running an event is great for attracting new prospects and building relationships with current customers. There are all kinds of events you can run all with different advantages and focus: Celebration Celebrating something is a great way to bring people to you and have a real party atmosphere. They’re great for building relationships with current […]

Also posted in All Posts

Which type of networker are you?

Dated: 6 September 2011

When I was first introduced to business networking, like most people I didn’t know what on earth the rules of the game were. I noticed a lot of people had their own style of introducing themselves to people and over the years it’s become pretty clear that everyone has a slightly different approach to what […]

Also posted in All Posts, Sales

Why we buy Coca-Cola

Dated: 6 September 2011

In business we do have a habit on focusing on small (though often important) aspects of the big picture. Profit, closing the sale and advertising are talked about in their intricacies. Which sometimes makes it difficult to widen your vision and see the whole image. Lots of people talk about the psychology of marketing and […]

Also posted in All Posts, Business