…Never sell on price! In the midst of the Supermarket Price Wars, and reading about Sainsbury’s joining the fray, I am reminded of Selling to Win by Richard Denny, sales trainer. His basic rule was “don’t sell on price!” When you sell on price, you devalue yourself and your product. When you sell only on […]
Also posted in Business, SalesHow do you differentiate your emails from spam emails? Using your email database with respect is key for any business these days. Though, it’s difficult to find that balance between personal communication that drives business your way and unwanted spam which drives people away. So how do you make your email communication work for your […]
Also posted in All PostsIt’s a common question. Getting your prices right is a tricky business. Too cheap and you won’t make profit, too expensive and you could lose sales. So how do you price your products and services? The facts about price I once read that about 5% of people will always buy the most expensive product no […]
Also posted in All Posts, BusinessRunning an event is great for attracting new prospects and building relationships with current customers. There are all kinds of events you can run all with different advantages and focus: Celebration Celebrating something is a great way to bring people to you and have a real party atmosphere. They’re great for building relationships with current […]
Also posted in All PostsWhen I was first introduced to business networking, like most people I didn’t know what on earth the rules of the game were. I noticed a lot of people had their own style of introducing themselves to people and over the years it’s become pretty clear that everyone has a slightly different approach to what […]
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