Ok, ok. So everyone is on the bandwagon of love today and I admit this post is, at best, a tenuous link to Ole Saint Val. However, we created a graphic and everything… so I’m just gonna run with it now.
Whether you’re a ‘spend all the money’ type of Valentine’s Dayer or ‘bah humbug to all the commercialism’ type, Valentine’s Day reminds us that it’s nice to show a little appreciation on a regular basis; whether that’s your significant other, your friends, your dog, cat or bird. With busy lives it’s easy to forget what matters most. So is it a real stretch to remember to show a little love in the form of time and effort to the things that we really should be paying attention to?
You’re busy, so it’s sometimes easy to forget to update your website and check under the hood on a regular basis. Here’s a couple of little tips to remember that might help you improve the quality of your time with your website (it does, after all, work 24 hours a day, 7 days a week for you).
Four easy things to do today to show your website some love
Number 1: Write a quick blog or news update
In the same way that most of us don’t like having our photo taken, or people calling attention to us, most of our clients find it hard to think of something to write each month. Writing regular blog or news updates are an important part of helping your website. Google likes new content, so either you need to be adding new products or services every month (at the minimum), or you need to be updating your news on your site. There are a number of different types of article you can write:
Hints & Tips
These are often the easiest things to write. Your customers will often ask questions that can be turned into a helpful article on your website. It’ll help you get found on Google and will help your credibility for potential new customers.
Have you been to an event or exhibition, or achieved something recently? Shout about it! If you find it hard to do write about yourself, just stick to the facts. What happened, when, where, why is it important to you and how do you feel about it?
Failing that, try a picture blog
Pictures or photos on their own, aren’t quite as good for SEO, but it’s a great way to get started and keep the activity up. Think of it like going for a short walk rather than going to the gym. It’s not going to have the same impact, but it’s better than being on the sofa.
Number 2: Now share that blog to your social media profiles
Check that your website is showing up correctly on post previews (on Facebook previews especially) and get the message out there. As long as you have some connections and likes who are engaging, posting to social media publicly helps your traffic. Plus, it keeps everything working together.
Number 3: Do a quick proof read
No one’s perfect and I always say that proof reading your own work is a little like looking at yourself in the mirror; your view will always be the wrong way around and you won’t be able to see what’s right there in front of you. So if you don’t have a good proof reader you can call on, having a quick check aroud your website a while after you first created it can be a shocking experience – you can be surprised the little typos you find. Pick a couple of your pages and just re-read them to check they have the tone you want.
Number 4: Check your analytics or sign up to analytics
If you haven’t already signed up to Google Analytics, or you don’t have an analytics package with your website, then what are you waiting for?! Go sign up now and give your web designer the resulting code http://www.google.co.uk/analytics/
Google Analytics is free and gives you some excellent tools for tracking your traffic and reactions to your website.
If you already have Google Analytics then go take a look at the traffic you’re generating. If you’ve been reasonably active on your website then you should see a steady increase of traffic over the months. Don’t get too bogged down in details unless you have a real need to. You can spend ages looking at every statistic and giving yourself lots of work to do. Overall traffic should go up. If it’s not, then now’s the time to do something about it.
Another statistic that can help you shape the future of your marketing and your website is this one: Go to Behaviour > Site Content > Landing Pages and see how people are arriving at your website. You might be surprised at the love you’re receiving without knowing it!
All in all websites shouldn’t take a lot of work to maintain and update regularly. Make sure you’re staying ahead of the curve in your area by just checking in with your website on a monthly basis, ideally a weekly basis, and giving it a little attention. You won’t be sorry.