I’ve been spending some time considering the changes in marketing. When I was training, we had it drummed into us to find a USP (Unique Selling Point). But then when you hear the quote “There is nothing new under the sun” (which comes from Ecclesiastes 1:9 “What has been will be again, what has been […]
Also posted in All PostsWhen I ask clients whether they have tried Pinterest yet, usually I get a puzzled look or a groan. The groans can be roughly translated as “not another social media platform I have to get to grips with?!” Yes there are a lot of social media platforms, and you should always be careful you’re not […]
Also posted in Social Media Tagged copyright, how to use pinterest, pinning, pins, pinterest, repinsWant to be able to Pin pictures from your Android phone but can’t seem to find an app to do it? The Pinterest mobile website is great, but a little limited and trying to use the ‘Full Site’ doesn’t seem to work either. So here’s the ‘Pin it’ button that is available for PCs, only […]
Also posted in All PostsIt’s very easy to spend fortunes on marketing. Here’s some tips to keep your marketing budget down and make the most of your cash. 1. Have a budget Small businesses often spend money on marketing as and when – usually when cashflow is good. When you first start out, that might work for you, but […]
Also posted in All PostsIt’s very easy to get caught up in advertising deals, marketing ideas that are ‘guaranteed’ to work and campaigns that are thrown together because you need to do something… My advice? Never rush into a marketing campaign (no matter how good the deal seems) and find a way to test your campaign before you spend […]
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