Marketing

Generating more business though your website, emails, newsletters, telemarketing and 107 other ways of finding more customers

Win Moet Champagne, a Twitter Boost or Marketing Plan

Dated: 18 October 2013

By Leigh Frost As you may know (I’ve been going on about it for the last age) October 2013 is my business, Truesilver’s , 10 year anniversary! On the one hand I feel very proud of this achievement, on the other hand I also feel very old all of a sudden… You may also know […]

Unique Selling Points: Death to the USP

Dated: 28 April 2013

I’ve been spending some time considering the changes in marketing. When I was training, we had it drummed into us to find a USP (Unique Selling Point). But then when you hear the quote “There is nothing new under the sun” (which comes from Ecclesiastes 1:9 “What has been will be again, what has been […]

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Pinterest – Is it the right place for you?

Dated: 4 February 2013

When I ask clients whether they have tried Pinterest yet, usually I get a puzzled look or a groan. The groans can be roughly translated as “not another social media platform I have to get to grips with?!” Yes there are a lot of social media platforms, and you should always be careful you’re not […]

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Pinterest – Pin it button for Android

Dated: 30 April 2012

Want to be able to Pin pictures from your Android phone but can’t seem to find an app to do it? The Pinterest mobile website is great, but a little limited and trying to use the ‘Full Site’ doesn’t seem to work either. So here’s the ‘Pin it’ button that is available for PCs, only […]

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Watch your wallet – 10 Simple Principles of Marketing

Dated: 23 April 2012

It’s very easy to spend fortunes on marketing. Here’s some tips to keep your marketing budget down and make the most of your cash. 1. Have a budget Small businesses often spend money on marketing as and when – usually when cashflow is good. When you first start out, that might work for you, but […]

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