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Marketing Ideas for Christmas19 November 2018
Christmas is coming and that means more work crammed into a shorter amount of time for most business people. So here’s some ideas you can start implementing now to get ahead.
An advent calendar style idea is a great way to add a Christmassy feel to your website and social media posts.
You can either just use the advent calendar to focus on a new service/product each day or create a new offer for each day.
If you’re using a website content management system then most will have an advent calendar plugin or extension you can use. Alternatively, you can use a graphics program to create a template or just your blog/shop facility.
If you’d like some more information about getting help with this give us a call or message us.
12 Days of Christmas
We all know the 12 days of Christmas song (although most of us only really know what the true love gave for the first 5 days – something about 5 gold rings?!)
Well, you can use this as the basis of a 12 days of Christmas for your business. A play on words might work for you. For example:
“On the first day of Christmas my coffee barrista gave to me . . . a festive gingerbread latte.”
Or again 12 days of offers.
12 Days of a Product/Service
Another variation on the 12 days of Christmas theme is where you feature a type of product. For instance, last year we did the 12 days of gin for the Auction Room.
It’s a nice simple idea that can feature just one specific (and very popular) category or something you sell, or one long offer with the 12 days highlighting products or services featured in that offer.
Elf (or mascot) on the Shelf
For some, the Elf on the Shelf idea is still a great way to get festive and have a little fun. (See Bidwell Accountancy’s series of posts here.) But any mascot will do – something a little more cuddly might be preferable, or something that’s more relevant/a play on words.
And never underestimate the power of a superhero . . . Always be yourself, unless you can be Batman.
We recently put together a Facebook competition for Aim4sport archery and training centre in Sandy, offering a chance to win a set of binoculars worth £150.
By getting people to enter by liking the post and tagging an archery friend in the comments the post went a bit viral. Plus, we also then used a very small advertising campaign to boost the other post to other archery fans in the UK.
With a few extra tweaks and our own specialist system for improving reach and beating the Facebook algorithm, we made sure the competition achieved more page likes and gave them the momentum they need for the Christmas bargains they have planned!
You can do something similar too.
If you have an online shop or a physical shop then an online voucher can be a nice way to boost sales.
Something simple like free delivery or £5 off when you spend over £50 can drive people to your shop or website.
Make sure it’s easy to use and easy to present. Remember that a lot of people these days don’t have easy access to a printer, so a picture they can download on their phone, or a screenshot, or a code customers can write down makes it easier for them and will make the process more friendly.
Finally, Create a Series of Hints and Tips
Want to make Christmas about educating your audience? Top tips for a stress free Christmas or a series of blogs/posts about saving money might be more your style.
If you would like help with any of the above ideas, get in touch for a free marketing session. We can also manage your whole Christmas social media for you as a one off month package that will give you the space you need to focus on all these Christmas orders.
We have a range of packages available starting from just £50 per week. Get in touch for more details.