As small business owners, we can often be amazed by the trends in big business advertising. Sometimes I spend quite a while wondering how their very expensive methods could be used in a small business format.
Lately there has been an upsurge in powerful, emotional, and sometimes extremely moving, advertising. Could we aspire to translate this into our businesses?
May be on a smaller level. Watch these adverts and you’ll notice that one of the key ingredients is either the music or the voice-over – which is a little hard to replicate unless you’re going to invest in radio advertising. However, Youtube advertising is a great platform to market your business and videos on your website is always a good idea.
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