Monthly Archives: April 2013

Unique Selling Points: Death to the USP

Dated: 28 April 2013

I’ve been spending some time considering the changes in marketing. When I was training, we had it drummed into us to find a USP (Unique Selling Point). But then when you hear the quote “There is nothing new under the sun” (which comes from Ecclesiastes 1:9 “What has been will be again, what has been […]

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