I saw this today: a Cornetto ice cream advert. Simple enough.
But it is, after all, 21st January; at the time it was one degree outside in Biggleswade, Bedfordshire; and who on earth is thinking about eating ice cream?!
But then, in the true Schrödinger’s cat style I have seen the advert. I have taken a picture of the advert. Cornetto is now firmly wedged in my mind and possibly yours because it’s such an inappropriate time to be advertising ice cream.
So my question to you is “Is this an advertising win or an advertising fail”?
Playing devil’s advocate, while at first it seemed ludicrous, I’m now wondering what else you could advertise in the completely wrong place for shock and attention grabbing value… Extreme sports holidays in Saga Magazine? Electric blankets in summer?
I’m interested in your thoughts.
Over the past year we have been developing a bespoke marketing package that can deliver guaranteed results - and we've succeeded!
With up to 500% increase in sales across the board, our new guaranteed packages give you a full marketing department, at a cost effective rate, with a money-back guarantee.
Get in touch to find out what that could mean for your business and how we can work together.
Free Customised 2017 Marketing Plan with your first month's package.