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My Top Ten of Business and Success Books

I’m often asked if there are any books I would recommend for certain things in business. Generally most people want to be able to sell more, be more efficient and generate more word of mouth. So if you’re looking for something these are the ones I would recommend to anyone looking to improve their skills…

1 Selling to Win – Richard Denny

When I started my first business at 22 I bought 5 sales books – in total they cost over £100 back in 1999 and the only one that told me what I wanted to know in plain English was this one. It’s a simple, down to earth, cut through the jargon sales book that completely changed the way I approached new customers, my confidence and improved my conversion rate.
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2 The Four Hour Work Week – Tim Ferriss

This is a relatively new book and it will probably change the way you think about working smarter not harder. Not all of the tips are necessarily relevant to every business but the principles are superb!
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3 Guerilla Teleselling – Conrad Levinson, Mark S. A. Smith, and Orvel Ray Wilson

If you can manage to get a copy of this book it is the only one I recommend for learning to telemarket and sell over the phone. It’s an amazing book that truly is written by people that know what it’s like to work on the phone day after day rather than just talking about untested theories.
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4 The One Minute Manager Meets The Monkey – Kenneth Blanchard

The One Minute Manager series is a great book about how to get out of the way of your own success and empower your employees to achieve more. I like the Meets the Monkey version because I find it explains the real difference between successful managers and unsuccessful managers in a simpler way.
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5 The One Minute Salesperson – Spencer Johnson and Larry Wilson

A branch off from the One Minute Manager Series, this is a great book for helping sales people motivate themselves and stay motivated.
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6 Big Bucks & Gung Ho! – Kenneth Blanchard and Sheldon Bowles

Another series by Kenneth Blanchard – Big Bucks is a great step by step success guide. Gung Ho is a superb book that explains team work and how to make it work in your company. I have used Gung Ho principles with lots of clients to really drum into them the importance of team work.
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7 The Rules of Work & The Rules of Wealth – Richard Templar

I really like the way Richard Templar writes his books and these two are the best for business success. The Rules of Work is great for people looking to get promoted or move on to better things. The Rules of Wealth is a no-nonsense guide to the principles of making serious money…!
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8 Unlimited Power – Anthony Robbins

This book is a little more heavy-going. There is a lot crammed into it and very few people read it all the way through the first time. However, Anthony Robbins is a major contributor to many people’s success and if you can wade through it, this book will help develop you personally and professionally.

(If you do only have time to read a couple of chapters, read The Power of State, Limitation Disengage and the Leadership Section at the end)
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9 How to Win Friends and Influence People – Dale Carnegie

It’s a classic book and often the butt of many jokes, though definitely worth a read for people who want to improve their communication skills and how they interact with people.
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10 Networking – Carole Stone

This is another book I bought many years ago when I was first starting out. Though it was published back in 2001, the principles of networking are still the same. Learn how to build your contact base the right way.
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